Street Pole Advertising (SPA) is the most effective form of outdoor media. In fact, the South African Advertising Research Foundation (SAARF) AMPS for the period June 2014 to July 2015 gave SPAs a rating of 62.4 percent; indicating that more than two thirds of people will remember this form of advertising in comparison to other types of outdoor media.The ADreach Group was established in 1998 and today delivers more targeted opportunities than any other outdoor advertising company in South Africa. As the third largest outdoor media agency, ADreach manages more than 40,000 outdoor advertising (specifically Street Pole Ads) sites across the country.